How to Get Registered with ONDC?

In the rapidly evolving landscape of e-commerce in India, the Open Network for Digital Commerce (ONDC) has emerged as a game-changer. As the Government of India's transformative initiative, ONDC aims to revolutionize the way businesses operate in the digital space. By registering as an ONDC seller, you can tap into a world of opportunities, increase your revenue, and reach a wider audience. In this comprehensive guide, we will take you through the process of ONDC registration, the benefits it offers, and everything you need to know to become a successful ONDC seller.

What is ONDC?

ONDC, which stands for Open Network for Digital Commerce, is an e-commerce platform developed by the Government of India. Its primary objective is to promote digital commerce and provide a level playing field to all sellers, especially small and medium-sized enterprises (SMEs). ONDC aims to create a unified digital platform for the Indian retail market, connecting buyers, sellers, and logistics providers through a single platform.

Why Register as an ONDC Seller?

Registering as an ONDC seller comes with a multitude of benefits that can greatly enhance your business. Let's take a closer look at why you should consider becoming an ONDC seller:

1. Reach a Wide Audience:

ONDC provides access to a vast pool of potential customers, allowing you to expand your reach and tap into new markets. With a growing user base of over 50 million buyers, ONDC offers unparalleled opportunities for sellers to showcase their products to a larger audience.

2. Better Product Discoverability:

ONDC's robust search and discovery algorithms ensure that your products are easily discoverable by potential buyers. By optimizing your product listings and leveraging ONDC's advanced search capabilities, you can significantly increase the visibility of your products and attract more customers.

3. Easy Payment Settlements:

ONDC simplifies the payment process by offering seamless payment settlements. As an ONDC seller, you can enjoy hassle-free transactions and prompt settlements, ensuring a smooth cash flow for your business.

4. Reduced Business Expenses:

Compared to traditional e-commerce platforms, ONDC offers lower commissions and fees, helping you reduce your business expenses. By saving on commission charges, you can maximize your profits and reinvest in growing your business further.

5. Logistics and Fulfillment Support:

ONDC provides comprehensive logistics and fulfillment support, making it easier for sellers to manage their inventory and deliver products to customers. With integrated logistics partners, you can streamline your order fulfillment process and ensure timely deliveries.

6. Transparent and Fair Marketplace:

ONDC aims to create a transparent and fair marketplace for sellers, ensuring equal opportunities for all. By eliminating unfair trade practices and promoting healthy competition, ONDC creates a level playing field for sellers of all sizes.

7. Government Support:

As an initiative supported by the Government of India, ONDC benefits from regulatory support and a favorable business environment. By registering as an ONDC seller, you align yourself with a government-backed platform that prioritizes the growth and success of small businesses.

How to Register as an ONDC Seller?

Registering as an ONDC seller is a straightforward process that can be completed in a few simple steps. Here's a step-by-step guide to help you navigate the ONDC registration process:

Step 1: Gather Required Documents

Before you begin the registration process, make sure you have the necessary documents at hand. The documents typically required for ONDC seller registration include:

  • PAN card
  • GST registration certificate
  • Bank account details
  • Aadhar card
  • Cancelled cheque

Ensure that these documents are up to date and readily available for submission during the registration process.

Step 2: Visit the ONDC Registration Portal

The first step to becoming an ONDC seller is to visit the official ONDC registration portal. This portal is the gateway to your journey as an ONDC seller. Make sure you have a stable internet connection and a device that can access the portal.

Step 3: Fill Out the Registration Form

Once you're on the ONDC registration portal, you'll find a registration form. This form will ask for details about your business, such as your business name, type, address, and contact information. It will also require you to provide the details from the documents gathered in Step 1. Ensure that all the information you provide is accurate and up-to-date.

Step 4: Submit the Form and Documents

After filling out the registration form, you'll need to upload the required documents. Make sure the documents are clear and legible. Once you've uploaded the documents, you can submit the form.

Step 5: Verification Process

Upon submission, the ONDC team will review your application and documents. This verification process is crucial to ensure the authenticity of your business. The duration of this process can vary, but you will be notified once your application has been verified and approved.

Step 6: Complete the Onboarding Process

After your application is approved, you'll be invited to complete the onboarding process. This process includes training on how to use the ONDC platform, list your products, manage orders, and handle payments. The onboarding process is designed to equip you with the knowledge and skills to successfully operate as an ONDC seller.

Step 7: Start Selling

Once the onboarding process is complete, you're ready to start selling on ONDC. You can list your products, set your prices, and start reaching out to a vast audience of potential customers. Remember, customer service is key in the e-commerce world, so always strive to provide the best service to your customers.


Common Challenges and How to Overcome Them During ONDC Registration

While the process of registering as an ONDC seller is designed to be straightforward, you may encounter some challenges along the way. Here are some common issues and how you can overcome them:

1. Document Preparation:

Challenge: Gathering and preparing all the necessary documents can be a time-consuming task. Some sellers may also face difficulties in obtaining certain documents, such as the GST registration certificate.

Solution: Start the process well in advance and make a checklist of all the required documents. If you're having trouble obtaining a particular document, seek advice from a legal expert or a consultancy firm. They can guide you through the process and help you understand the requirements.

2. Technical Difficulties:

Challenge: Some sellers may face technical issues while accessing the ONDC registration portal or uploading documents.

Solution: Ensure you have a stable internet connection and are using a compatible device and browser. If you continue to face issues, reach out to the ONDC support team for assistance.

3. Understanding the Platform:

Challenge: New sellers may find it challenging to understand how the ONDC platform works, including listing products, managing orders, and handling payments.

Solution: Take advantage of the onboarding process provided by ONDC. This training will guide you through the platform's features and operations. You can also refer to the resources and guides available on the ONDC website.

4. Compliance with Rules and Regulations:

Challenge: Ensuring compliance with all the rules and regulations of selling on ONDC can be daunting, especially for new sellers or small businesses.

Solution: Familiarize yourself with the ONDC seller policies and the E-commerce regulations in India. If necessary, seek legal advice to ensure you fully understand your obligations and responsibilities as an ONDC seller.

5. Delay in Verification Process:

Challenge: The verification process can take time, which may delay your plans to start selling on ONDC.

Solution: While you can't expedite the verification process, you can ensure that you've correctly filled out the registration form and provided all the necessary documents. This can help avoid any additional delays due to errors or missing information.


Becoming an ONDC seller opens up a world of opportunities for your business. With its wide reach, robust features, and government support, ONDC is set to revolutionize the e-commerce landscape in India. By registering as an ONDC seller, you're not just joining an e-commerce platform; you're becoming part of a movement towards a more inclusive, fair, and sustainable digital commerce ecosystem. So, gather your documents, register, and embark on your ONDC journey today.