How to register yourself for organizing such events -  MSME Vendor

An MSME vendor refers to a micro, small, or medium enterprise that supplies goods or provides services to other businesses in accordance with the MSME framework in India. These vendors typically operate on a smaller scale and cater to business-to-business (B2B) requirements across various sectors. Regardless of their turnover size, MSME vendors play a crucial role in fostering long-term commercial relationships and supporting industrial growth.

The Government of India formally recognizes MSMEs through the Ministry of Micro, Small and Medium Enterprises, which formulates policies and schemes to promote their development. Support measures include fiscal incentives, subsidies, access to institutional credit, and capacity-building initiatives. Due to these contributions, MSMEs form a vital pillar of the Indian economy.

Key Characteristics of MSME Vendors

Focused and niche-oriented operations:

MSME vendors generally specialize in specific products or services within a particular industry. Their offerings are often customized to meet the precise requirements of their clients, providing flexibility that larger corporations may not always deliver.

Innovation-driven and adaptable:

Owing to their smaller size, MSMEs can respond swiftly to market changes and customer demands. This agility enables them to introduce innovative solutions and tailor services efficiently.

Integral role in supply chains:

MSME vendors support large industries by acting as essential contributors in sectors such as manufacturing, information technology, construction, and retail. Their operational flexibility enhances efficiency and continuity in supply chains.

Overall, MSME vendors significantly contribute to industrial competitiveness and economic development in India. Identifying and collaborating with suitable MSME vendors can help businesses enhance product quality, improve service delivery, and establish sustainable partnerships that support long-term growth.

Platforms to Identify MSME Vendors

Government MSME Portal:

The Government of India provides an online platform listing registered MSMEs that comply with statutory guidelines. This portal enables businesses to identify verified and credible MSME vendors.

B2B marketplaces:

Digital platforms such as IndiaMART, TradeIndia, and Alibaba offer access to a wide range of MSME suppliers across multiple industries, facilitating easy comparison and sourcing.

Trade Fair

A trade fair is a professionally organized exhibition where businesses operating within a specific industry present their products and services. Such events provide opportunities for networking with buyers, suppliers, and industry stakeholders, while also enabling participants to analyze competitors, explore emerging trends, and identify new market opportunities.

Procurement and Marketing Support (PMS) Scheme

The Procurement and Marketing Support (PMS) Scheme is designed to enhance market access for MSMEs by supporting initiatives such as participation in and organization of national and international trade fairs, exhibitions, MSME expos, and related promotional events. The scheme also aims to create awareness among MSMEs regarding modern marketing practices, packaging techniques, export-import procedures, digital platforms, and public procurement systems.

Under the PMS Scheme, the Ministry of MSME permits eligible third-party entities to function as Partner Organizations for conducting trade fairs, exhibitions, buyer–seller meets, and vendor development programs for the benefit of MSMEs.

Objectives of the PMS Scheme

  1. To improve market outreach for Micro, Small, and Medium Enterprises by facilitating their participation in domestic and international exhibitions, trade fairs, MSME expos, and buyer–seller meets, thereby expanding their visibility and customer base.
  2. To strengthen branding and marketing capabilities of MSMEs by promoting awareness of contemporary marketing tools such as digital marketing, e-commerce platforms, and effective product presentation techniques.
  3. To encourage MSMEs to register and actively participate on government-supported digital platforms, including the Government e-Marketplace (GeM), enabling transparent access to public procurement opportunities.
  4. To organize MSME conclaves, seminars, workshops, and awareness programs that educate entrepreneurs on regulatory frameworks, procurement policies, and emerging business trends.
  5. To enhance MSMEs’ understanding of statutory and compliance requirements such as GST, quality certifications, barcoding, and public procurement norms, thereby simplifying formal market participation.
  6. To support sustainable growth of MSMEs by improving sales prospects, market penetration, employment generation, and overall economic contribution at national and international levels.

Partner Organization under PMS Scheme

Under the PMS Scheme, Partner Organizations are institutions authorized or supported by the Ministry of MSME to plan and execute marketing-related initiatives for MSMEs. These organizations act as implementing or facilitating agencies for trade fairs, exhibitions, vendor development programs, training sessions, workshops, and market-linkage events aimed at enhancing MSME competitiveness and visibility.

Major Categories of Partner Organizations

MSME Development Institutes (MSME-DIs):

MSME-DIs serve as the principal implementing agencies under the PMS Scheme. They organize trade fairs, buyer–seller meets, exhibitions, vendor development programs, and capacity-building initiatives at regional and national levels.

National-level MSME Institutions:

Organizations under the Ministry of MSME, including NSIC, NI-MSME, KVIC, MGIRI, the Coir Board, and MSME Tool Rooms, support MSMEs through infrastructure development, skill training, marketing assistance, and sector-specific promotional activities.

Central and State Government Bodies:

Various government departments, public sector undertakings, corporations, and autonomous bodies collaborate under the PMS Scheme to conduct exhibitions, procurement events, and awareness programs for MSMEs.

Industry and Enterprise Associations:

Recognized industry associations, export promotion councils, and enterprise bodies registered with the Ministry of MSME are eligible to act as Partner Organizations. These associations play an important role in mobilizing MSMEs and organizing sector-specific promotional events.

The ultimate beneficiaries of the PMS Scheme are the MSMEs that participate in the activities conducted by these Partner Organizations.

Eligibility and Selection Criteria for Partner Organizations

  1. The organizing entity must be a legally registered and recognized institution or association.
  2. The proposed activity must primarily focus on MSME market access, branding, procurement facilitation, or capacity building.
  3. A detailed proposal outlining objectives, expected MSME participation, budget estimates, and projected outcomes must be submitted for approval.
  4. All activities must strictly adhere to the guidelines issued by the Ministry of MSME and the Office of the Development Commissioner (DC-MSME).

Step-by-Step Procedure to Register for Organizing an MSME Trade Fair / Exhibition

Step 1:

Apply under the Procurement and Marketing Support (PMS) Scheme to organize MSME-focused trade fairs or exhibitions.

Step 2: Register as a Partner Organization under the relevant categories specified in Sections 5(B), (E), (F), and (G) of the MSME Development Act, 2006.

Step 3: Submit the prescribed application form for approval as a Partner Organization through the official MSME portal.

Information Required in the Application Form

Details for the Form for approval of Partner Organization for Trade Fairs / Exhibition

  1. Name of Program
  2. Number of Stalls
  3. Event type
  4. Name of Implementing Agency
  5. Name of the Partner organisation
  6. Address of the Partner organisation
  7. Brief about partner organisation and its role for MSME Promotion (about 150 words)

Event Detail

  1. Name of Event
  2. Venue of Event
  3. Date of Event (FROM-TO)
  4. Event state/District
  5. Brief of proposed event and its objective (about 150 words)
  6. Amount of Financial assistance sought item wise

No. of participating Micro / Small and Medium Enterprises

  1. No. of Participating Micro Enterprises
  2. No. of Participating Small Enterprises
  3. No. of Participating Medium Enterprises
  4. Expected outcome from the event

CONCLUSION:

The Procurement and Marketing Support (PMS) Scheme of the Ministry of MSME serves as a vital institutional mechanism for strengthening the market presence, competitiveness, and sustainability of Micro, Small, and Medium Enterprises in India. By enabling MSME vendors to participate in and benefit from trade fairs, exhibitions, vendor development programmes, and capacity-building initiatives, the scheme bridges the gap between small enterprises and larger domestic as well as international markets.

Through the active involvement of Partner Organizations—such as MSME Development Institutes, national-level MSME institutions, government bodies, and recognized industry associations—the PMS Scheme ensures structured implementation, transparency, and effective outreach. These partners play a crucial role in organizing MSME-focused trade fairs and exhibitions, disseminating knowledge on modern marketing practices, digital platforms, regulatory compliance, and public procurement opportunities.

Overall, the PMS Scheme not only enhances visibility and business opportunities for MSME vendors but also promotes innovation, formalization, and long-term partnerships across industries. By improving access to markets, encouraging adoption of digital and quality standards, and supporting skill and knowledge development, the scheme significantly contributes to employment generation, industrial growth, and the broader economic development of the country.

FAQs – Providing Trade Fair Space for MSME Vendor with CorpZo

Question 1: What is meant by providing trade fair space for MSME vendors?
Answer: Providing trade fair space for MSME vendors means offering exhibition stalls or booths where MSME businesses can display, promote, and sell their products at trade fairs.

Question 2: Who is eligible to get trade fair space as an MSME vendor?
Answer: Any business registered under MSME with a valid Udyam Registration Certificate is eligible to apply for trade fair space.

Question 3: Why is trade fair space important for MSME vendors?
Answer: Trade fair space helps MSME vendors increase brand visibility, meet buyers, generate leads, and grow their business.

Question 4: Are there government schemes for providing trade fair space to MSMEs?
Answer: Yes, the government provides schemes and subsidies to support MSME vendors in participating in national and international trade fairs.

Question 5: What are the key benefits of providing subsidized trade fair space to MSMEs?
Answer: Subsidized trade fair space reduces marketing costs, encourages participation, and supports business expansion.

Question 6: What documents are required to apply for trade fair space for MSME vendors?
Answer: Required documents include Udyam Registration, GST Certificate, business profile, product details, and identity proof.

Question 7: How can MSME vendors apply for trade fair space in India?
Answer: MSME vendors can apply online through government portals, industry associations, or with professional consultants.

Question 8: Can MSME vendors participate in international trade fairs?
Answer: Yes, eligible MSME vendors can participate in international trade fairs with government or institutional support.

Question 9: How does providing trade fair space help MSME business growth?
Answer: Trade fair space helps MSMEs attract new customers, explore markets, and build long-term business relationships.

Question 10: How can CorpZo help MSME vendors get trade fair space?
Answer: CorpZo provides complete support including application filing, documentation, and guidance for availing trade fair space.